Intended for those whose goal is raising start-up finance for a new business requesting venture funding from a corporate parent or directing operational management this book helps them deliver the information that the decision-makers are really looking for. It helps focus your attention on strategic planning as well as on operational controls.

Shows you how to write a business plan how to use it who should see it and how and when to update and revise it. This title includes information on personal investment planning and information technology.

Covers various aspects of preparing and using a business plan. This title includes: tools for analysing the market customers competitors and the business environment; techniques for examining and choosing between alternative strategic options; and a business planning model to help prepare financial forecasts.